Francis Wambugu Irungu Smartphones overwhelmingly topped the most searched electronic devices in Kenya during 2025, fueled by demand for affordable, feature-packed models suited to everyday needs like social media, mobile money, and photography.
Brands such as Samsung, Xiaomi, Tecno, Infinix, and Oppo dominated trends, reflecting a market where budget-conscious consumers prioritized long battery life, high-resolution cameras, and smooth performance.
Leading Smartphones
- Samsung Galaxy A16 (around KSh. 19,000): Massive searches for its 6.5-inch display and 5000mAh battery, perfect for all-day use.
- Samsung Galaxy A24 (KSh. 30,000): Praised for Super AMOLED screen and 50MP low-light camera excellence.
- Xiaomi Redmi Note 13/14 (starting KSh. 22,000): Surged with 120Hz AMOLED, up to 12GB RAM for gaming and multitasking.
- Tecno Camon 40 Pro: Hit for AI-enhanced imaging and sleek design.
- OPPO A5 Pro (KSh. 24,000): 8GB RAM and reliable speed drew crowds.
- Redmi 15C: Budget favorite blending style and performance.
- Premium picks: iPhone 15/14 and Samsung Galaxy S23/S24 for aspirational urban buyers.
Rise of Smartwatches
- Apple Watch Series 10: Top for advanced ECG and sleep tracking.
- Samsung Galaxy Watch 6 Classic: Android seamless integration and fitness features.
- Garmin Fenix 8: GPS durability for outdoor adventures.
- Huawei Watch GT 4: Exceptional battery life standout.
- Xiaomi Watch S2: Affordable heart rate monitoring and more.
Most Searched Laptops
- HP Pavilion x360 (KES 65,000-85,000): Convertible 2-in-1 with Intel Core i5, 16GB RAM, 512GB SSD, and 10-hour battery.
- Dell Inspiron 14 (KES 55,000): Lightweight under 1.5kg with AMD Ryzen for daily productivity.
- Lenovo IdeaPad Slim 5 (KES 70,000): OLED display, Intel Core Ultra, AI noise-cancelling for creators.
- Acer Nitro 5 (KES 90,000): RTX 4050 GPU and 144Hz screen for gaming.
- ASUS TUF Gaming A15: Esports favorite with robust build.
- Apple MacBook Air M3 (KES 120,000+): Fanless, 18-hour battery premium choice.
- Lenovo IdeaPad Duet 5 Chromebook (KES 35,000): Cloud tasks on a budget.
- ASUS VivoBook 15 / HP 15s: Reliable office workhorses.
Accessories and Emerging Gadgets
- Logitech C920 / BRIO 4K webcams: Hybrid work essentials.
- Jabra headsets: Clear calls and comfort.
- External hard drives / server disks: Data storage needs.
- Lenovo Legion Go / MSI Claw: Portable gaming handhelds.
- Meta Quest 3: VR immersion rising
Classified sites confirmed smartphones as top category, but laptops jumped 40% in searches due to remote work, schooling, and freelancing. M-Pesa ease, Jumia deals, and 5G boosted all gadgets, highlighting Kenya’s tech evolution toward affordability and connectivity.
